About Us

Children these days are far more mature, intelligent, smart and choosy in their day to day fashion. Eteenz caters to the needs of today´s young generation who fall in the age group of 0 to 14 years.
Eteenz is a brand born out of Dhananjai Lifestyle Ltd – established in Kolkata in 1977. The brand captures the spirit of kids freedom and fashion.
Dhananjai Lifestyle Ltd is an authorised licensee of internationally popular character brands like – Popeye, Spiderman, Pampered Girls, Doraemon, Little Krishna, Fisher Price, Hot Wheels, Archie Comics and Barbie. The cutting edge superiority and uniqueness of Eteenz is its genuinely affordable price along with best in the class quality. Eteenz is a blend of comfort and style for kids of all ages.
Our aim is to make Eteenz the most beloved brand amongst the kids through fashion, comfort and unique shopping experience. In order to successfully implement the strategy and become the most successful player nationally we are supported by highly qualified, experienced  and seasoned professional team.